Demonstrating technical and economic feasibility of large scale restoration and reforestation with native species in Brazil
The VERENA Project was founded in 2015 by entrepreneur Roberto Waack, the WRI Brasil and the International Union for Conservation of Nature (IUCN). The two organizations are currently leading the initiative, which is supported by the Children's Investment Fund Foundation (CIFF).
One of its objectives is to demonstrate the technical and economic feasibility of large scale restoration and reforestation with native species, highlighting social and environmental benefits of the activity. It is part of the Brazilian contribution to the solution of the climate challenge, with a focus on expanding forest coverage in degraded areas and strengthening the forest and low carbon economy.
To fulfill its mission, VERENA works with the most representative business cases of the activity in Brazil. A team of economists, forest engineers and agronomists specialized in forestry and agriculture analyzes how these experiences are built and their chain of operations.
These experts also study the bottlenecks and make recommendations for the improvement of public policies aimed to remove barriers and to create incentives for a new forest economy. Economic models and business plans are developed so that the experiences of different typologies of forest continuum can be replicated.
VERENA is also dedicated to understand and analyze trade in final forest products and trends. Thus, it is possible to re-dimension risk and return perceptions in relation to the activity to support market investments and rural producers.